Heidi Klum and her daughter Leni Klum are once again front and center for Intimissimi, unveiling a new chapter in their ongoing collaboration with the Italian lingerie brand. The latest campaign, titled “The Art of Italian Lingerie,” marks another joint appearance for the mother-daughter duo and arrives despite lingering criticism from some corners of social media.

The 52-year-old supermodel and her 21-year-old daughter first made headlines in 2022 when they posed together for Intimissimi in nude-toned cashmere knitwear.

At the time, some fans labeled the campaign “inappropriate,” questioning the optics of a mother and daughter modeling lingerie side by side.

Nevertheless, the pair continued working together, brushing off the backlash and solidifying their shared presence in the fashion world.

Their latest campaign features bold, coordinated looks. Heidi modeled two vibrant pink ensembles – a lace set with a wired bra and sheer briefs, as well as a striking bodysuit.

Meanwhile, Leni wore a baby pink lace bra adorned with a cherry motif, paired with a satin shirt and shorts. In another look, she opted for a longline lace bra and matching knickers in the same playful pattern.

Promoting the launch, the pair shared: “The new @intimissimi special collection is out now, and so is our campaign! @heidiklum #intimissimi #theartofitalianlingerie.”

Responding to criticism with confidence

Despite the recurring debate surrounding their collaborations, both Heidi and Leni have addressed the criticism directly in past interviews.

Speaking to PEOPLE, Heidi said: “A lot of people are like, “Oh, I don’t know about mom and daughter doing this together”.

“But for us? I’m proud of my daughter. She’s fine with me like that.”

Heidi has also emphasized that comfort with one’s body has always been part of her upbringing and family environment. “I’ve always been very open with my body,” she explained.

“When I’m suntanning in the backyard, I might not have a top on. I’m European… my kids don’t know me any other way.”

She further noted that their household does not view nudity through a hypersexualized lens, framing the campaigns instead as expressions of confidence and fashion rather than provocation.

Leni, whose biological father is Italian businessman Flavio Briatore, was later adopted by musician Seal. She officially began her modeling career in 2020.

Why Heidi waited for Leni’s modelling debut

Though opportunities arose earlier, Heidi deliberately delayed her daughter’s entry into the industry until she felt she was ready to handle its pressures.

The modeling momentum within the family extends beyond Leni. In December, Heidi appeared in her first cover shoot with her son Henry for ELLE Germany.

The 20-year-old, who has expressed interest in pursuing fashion, shared insights into his upbringing, including a piece of maternal advice: “To pay attention to my posture.

“I like video games and used to constantly sit hunched over the computer. But my mother also instilled a lot in me regarding self-confidence.”

Heidi and Seal, who are no longer together, also share children Johan and Lou.

As the latest Intimissimi campaign rolls out, it’s clear that Heidi and Leni remain unfazed by detractors, choosing instead to frame their collaborations as they please.