Heidi Klum and model daughter Leni are pretty in pink lingerie for new campaign
Heidi and Leni Klum are back.
Almost a year after their last campaign for Intimissimi, the mother-daughter modeling team are stripping down for another lingerie shoot together.
The brand photos and video from the set of the spring-forward shoot on social media on Monday.
In the pics, Heidi wears a hot pink lace bra and thong, while her brunette daughter sits by her side in a longline top and matching thong made of pale pink lace with embroidered cherries.
In keeping with her bright pink theme, Heidi also models a sheer underwire bodysuit as well as a plunge bra and classic briefs in the same vibrant hue.
Leni also stays true to her look, wearing three different variations of her embroidered cherry separates, including an adorable pajama set.
Heidi shared a selection of photos herself, writing, “Neu @intimissimi mit @leniklum💗🌸🍒,” while Leni did the same, captioning hers, “The new @intimissimi special collection is out now, and so is our campaign! @heidiklum #intimissimi #theartofitalianlingerie.”
Heidi and Leni last posed for the brand in April 2025, wearing black-and-white satin and lace styles from the latest basics collection.
“Another year with @intimissimi ❤️” the former Victoria’s Secret Angel shared.
At the time, Leni received backlash, with comments such as, “This is a weird brand deal to do with your mom..” and They could’ve done any other collab with their fame, this is insanely odd to do with your 20 year old daughter.”
Back in October 2022, they began their partnership with the lingerie company, receiving similar feedback from the public.
“I honestly didn’t look at a lot of the reactions,” Leni told Page Six at her mom’s annual Halloween party shortly thereafter.
“I am overall happy with the campaign and I had an amazing day with my mom. I think the photos turned out great, and we had an amazing time,” she continued.
And it doesn’t appear that the family bonding moments will stop any time soon; Klum and her children are set to star in a two-part reality series “On and Off the Catwalk,” featuring a behind-the-scenes look at their family, as well as stand together with brother Henry Samuel on this month’s issue of Paper Magazine.